SERVICES · PRODUCT DESIGN.

We untangle the problem before it becomes code.

We understand how your company operates and hand you the complete plan, ready to build.

Two plaster hands tangled in cables with vintage phones and computers.

WHY START HERE.

Knowing what to build is the expensive part.

Writing code costs less every year. Understanding an operation, with its people and its unwritten rules, costs the same as it always did. That's where the project is won or lost.

DIAGNOSIS.

What they ask for is almost never what they need.

Your team shows up with the solution already decided: a new app, one more report. Built as is, the underlying problem is still there. Our work starts on that problem, the one nobody has named yet.

How we work

PLAN DE CONSTRUCCION.

Build Plan: ten days to
know what to build.

Before the first line of code, your operation's logic is already solved. Ten days of work with your team, and you walk out with a plan any team can start building.

Week 1

The sprint

  1. Map

    How it operates today, with the people who live it. We pick which part to solve first.

  2. Sketch

    Solutions on the table, in parallel.

  3. Decide

    We pick one and script what we're going to test.

  4. Prototype

    We build a prototype your people can use.

  5. Test

    With whoever is going to use it.

Week 2

The plan

  1. Specify

    The prototype becomes a spec, with the odd cases solved.

  2. Architecture

    How it gets built and how it sits on the systems you already run.

  3. Scope and timeline

    What's in each phase and how long it takes.

  4. Delivery

    The plan, presented to your team in a session.

What you walk away with

  • The underlying problem, named

    With your operation's logic mapped.

  • The prototype your people already used

    With what the tests turned up.

  • The commercial proposal

    What it costs and how long it takes.

  • The architecture

    How it gets built.

Odd cases and errors get solved in the plan. When they show up halfway through the project, they delay delivery.

Let's talk — 30 minutes

PRODUCT.

One product

two audiences.

01

For the people running the operation

Interfaces for people working under pressure, from a desk or from the field with no signal. Usable on the first try.

02

For leadership

Dashboards that turn the operation into business decisions, with the numbers leadership reviews.

IT'S YOURS.

The plan stands on its own.

You can take it and build it with whoever you want. If we build it, whoever designed it sits with whoever codes it, and there's nothing left to translate between the two teams.

CASES.

From problem to plan.

Imbera dashboard with a map of Mexico, refrigerator indicators and consumption charts.
it Consola

Case · Refrigeration

Imbera connects its refrigeration operation across 6 countries

See the full case
Enter

Let's start by understanding what's going on.

Tell us which part of your operation is getting complicated. In 30 minutes we'll tell you where we'd start.

Let's talk — 30 minutes